Saturn Outlook

Can ‘rethink American’ Boost Saturn’s Sales?

Analysts are warning that Saturn's decision to align itself with the flag; mom and apple pie in its latest "Rethink American" campaign may not be an automatic home run. "They can't rely on the American idea only, even though, traditionally, [General Motors] being American is a reason why they've wanted people to buy their vehicles," said Alexander Edwards, the president of the auto division at the consultancy Strategic Vision based in San Diego. "That would be like Hyundai only selling...

Saturn’s ‘side by Side by Side’ Confronts ‘ford Challenge’

When you visit Saturn dealerships this summer, do not be shocked if you see parked competition there. It is just part of Saturnâ??s new campaign called â??Side by side by Side.â?? The new campaign is designed to rival the â??Ford Challenge.â?? General Motorsâ?? Saturn brand will be rolling out fresh lineup this year. But what is more surprising is the fact that they could be seen paired with rival models on Saturnâ??s dealership lots. The Aura sedan could be seen parked next to...

Saturn’s Transit and Its Effect on your Life

If you life has been filled with ongoing stress, depression, emotional swings or if it has seemed like the world is falling apart around you, then please read on. During the course of the past couple of years, in particular, life hasnâ??t been very fun for many of us. Iâ??ll bet for some, donating a kidney or giving birth would be a welcome alternative if we would be guaranteed that the ongoing craziness in our lives would end. If you thought it was just you, that only your life was in...

A Worthy Choice: Saturn’s First Midsize Suv

The crossover segment has become hot recently and the automakers have outed several new models to keep up with the pace. Since there is a wide variety of models and makes to choose from, sometimes consumers now find themselves quite confused on which model to buy. Some models coming up include the 2007 Saturn Outlook and its close rival and near clone, the GMC Acadia. Along with the 2008 Buick Enclave (which arrived in the spring) and an upcoming Chevrolet version, the Saturn and GMC models...