Saturn Outlook

Aura to Take on Camry and Accord

The Saturn brand has been revitalized by General Motors to provide good competition for Asian brands such as Toyota and Honda. In the past, the brand is known only for its haggle-free customer service, but with General Motors injecting European styling and a better performance engine to the Saturn cars, the brand quickly became a strong competition to Toyota and Honda. The brand’s midsize sedan, the Saturn Aura, recently was named as the North American Car of the Year and that is a...

The 2007 Saturn Aura Xr Bids for Mid-size Sedan Segment Supremacy

In the automotive industry, innovations and upgrades are constant. For a car to stay on top of its class, it has to be one step ahead of its competitors. It has to have that distinct advantage that will separate it from the rest of its competitors. Car manufacturers should never rest on their laurels to keep up with the fast pace of technology employed on different cars. The different components of a car also plays a major role in its marketing, consumers tend to be choosy in picking the...

Saturn Announces Aura Green Line Hybrid Pricing

The General Motors Corporation’s Saturn brand earlier announced the pricing of its new mild hybrid Aura Green Line - the second vehicle in the brand’s product line that incorporates the automaker’s belt alternator starter system. The manufacturer’s suggested retail price (MSRP) of the hybrid will start at $22,695 which already does include the destination charge. As such, the vehicle will be the lowest-priced hybrid on the market for this year. In addition to its value-focused...

Saturn Aura, a Must See Vehicle

General Motors, in the past, has developed Saturn vehicles with no output from its other subsidiaries or division. The result of this is the low sale for the Saturn brand. In the past, the only good thing about Saturn is that it has the best customer relationship. With its hassle-free sales, what you see on the sticker is what you will pay for. Recently General Motors decided to revitalize Saturn's lineup. To do this, the Detroit, Michigan based car manufacturer turned to its...

Saturn Aura Marketing Gambit Pulls More Sales

The Saturn division of the General Motors Corp's is wowing auto shoppers away from rival brands this year and expects to attract even more as it rolls out a marketing program that offers direct comparisons with top-selling sedans from Japanese competitors, said the Saturn chief. Over the past weeks, Saturn dealers have placed a Toyota Camry and a Honda Accord in their showrooms, challenging purchasers to take comparison test drives with the Aura. GM calls the first-of-its-kind marketing...

The New Aura of Saturn

As another model year starts, vehicle manufacturers, well ahead of schedule, created and spruced up their vehicles. That way, when the new model year enters, they would be ready with the newest and best upgrades in the whole industry. And it does not just matter if there would be Saturn auto parts changes or if it would be an additional version in the whole line up. If a vehicle is refreshed or restyled, then the auto manufacturer can go ahead and advertise their “new” vehicle for...

Aura and Outlook, Two New Saturn Vehicles

Thousands of car engineers and vehicle designers of the General Motor Corporation teamed up and worked as one to create two of the newest Saturn vehicles. And automobile experts now see these new ones to be quite promising. Saturn would soon be introducing the Saturn Aura and the Saturn Outlook. The Saturn Aura took the spot that used to belong to the Saturn L series. It is a midsize vehicle built as a sedan. It uses the FF Epsilon platform. Engine choices for this vehicle include the 2.4...